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Zum Inhalt springen Was sind Strukturierte Daten? Strukturierte Daten sind Erweiterungen in den organischen Suchergebnissen dazu gehören Rich Snippets und Rich Results.
In der Suchmaschinenoptimierung können Vorteile gegenüber Mitbewerbern erzielt werden, wenn sie Strukturierte Daten nicht einsetzen. Oftmals entspricht dies der Realität. Strukturierte Daten können einen positiven Einfluss auf das Ranking haben und sollten daher in der SEO -Arbeit mit eingeschlossen werden.
In strukturierten Daten werden Informationen oder Inhalte einer Website für Suchmaschinen besonders gekennzeichnet. Vorteil dieser Methode ist die „optimale“ Einordnung von Daten bei Suchmaschinen, wie Google & Co. Das bedeutet also, dass diese Methode den Crawlern von Suchmaschinen bei ihrer Aufgabe hilft, die Inhalte einer Website besser zu verstehen. Sie teilen also den Suchmaschinen zusätzliche Informationen mit, wie der Content einer Website gestaltet ist bzw. was auf der Website vorhanden ist. Darüber hinaus wird die Möglichkeit geschaffen den Suchmaschinen Informationen zu Produkten, Events oder Rezepten und vieles mehr, bereitzustellen. Google kann solche Informationen auslesen und solche in den Suchergebnisseiten (SERPs) anzeigen, wodurch der Websitebetreibende besser wahrgenommen werden. D.h. im Klartext, dass diese Daten in den Suchergebnisseiten (SERPs) prominenter dargestellt werden.
Rich Snippet stellen eine Form von strukturierte Daten da. Die wohl bekannteste Form von Sich Snippet sind die Sternenbewertung. Dazu muss zunächst der Suchmaschine mitgeteilt werden, welche die durschnittliche Bewertung ist und wie viele Personen eine Bewertung abgegeben haben etc.
Vorteile von strukturierten Daten Nachfolgend werden wesentliche Vorteile von strukturierten Daten kurz beschrieben.
Erhöhte Anzahl an Besucher Wenn das Rich Result einer Website von anderen Snippets mehr auffällt, ist bei gleichbleibender Impressionen mit mehr Klicks zu rechnen. Solche Klicks sind darum relevanter, weil die Besucher bereits bei der Suchanfrage die Website besser einordnen können.
Verbesserung des Ranking Google kann den Seiteninhalt durch strukturierte Daten besser einordnen. D.h. Google weiß, ob bei der Website es sich um ein Produkt, sowie dessen Eigenschaften, wie der Preis, Farbe etc. handelt. Dies kann sich positiv auf die Rankingposition der Website auswirken. Darüber hinaus kann sich das Ranking auch dadurch verbessern, dass mehr Besucher auf die Website kommen. Wie bereits in den vorherigen Sätzen formuliert, gibt es keine Garantie für einen „Ranking Boost“.
Suche anhand von bestimmten Kriterien möglich Wenn eine Website Rezepte anbietet und strukturierte Daten verwendet, dann ist jedes Element mit einem Label versehen, wodurch es den Nutzern ermöglicht wird, anhand bestimmter Kriteren, wie Zutaten, Kalorienanzahl, Garzeit usw. nach dem Rezept zu suchen.