Rich Snippets & Rich Cards

Unter Breadcrumb Navigation versteht man eine Anzeige welche die aktuelle Seite in der Ordnung der Webseiten Hierarchie anzeigt.

Beispiel: Breadcrumbs in den Google Suchergebnisse

Corporate Contacts

Your corporate contact information displayed in the Google Knowledge panel.

READ THE GUIDE corporate contact example in search results

Galleries and Lists

Display your rich card results in a sequential list or gallery in search results.

recipe example in search results

Your organization’s logo in search results and Google Knowledge Graph.

READ THE GUIDE logo example in search results
Sitelinks Searchbox

A search box that is scoped to your website when it appears as a search result.

READ THE GUIDE sitelink searchbox example in search results

Site Name

„@context“: „“,
„@type“: „WebSite“,
„name“: „Your WebSite Name“,
„alternateName“: „An alternative name for your WebSite“,
„url“: „“

Your preferred site name that you want Google Search to display in search results.

READ THE GUIDE site name example in search results
Social Profile Links

Your social profile information displayed on Google Knowledge panels.


READ THE GUIDE social profile example in search results

Content types

Your news, sports, or blog article displayed with top stories carousel and rich result features, such as headline text and larger-than-thumbnail images.

READ THE GUIDE article example in search results

Book actions that make Google Search an entry point for discovering books and authors, enabling Search users to buy the books that they find directly from Search results.


READ THE GUIDE book example in search results

Courses that appear in a provider-specific list. Courses can include the course title, provider, and a short description.
READ THE GUIDE course example in search results

An organized event, such as a concert or art festival, that people may attend at a particular time and place.
READ THE GUIDE event example in search results

Fact Check
A summarized version of your evaluation of a claim made by others.
READ THE GUIDE fact check example in search results

Local Businesses
Business details displayed prominently in the Knowledge Graph card.
READ THE GUIDE local business example in search results

Displays detailed musical album or artist information in a card, with links to play music or perform other actions.
READ THE GUIDE music example in search results

Podcast information in search results, with the ability to list and play individual episodes.
READ THE GUIDE podcast example in search results

Information about a product, including price, availability, and review ratings.
READ THE GUIDE product example in search results

Recipes that display as an individual Rich Card or part of a host carousel.
READ THE GUIDE recipe example in search results

A review of an item such as a restaurant, movie, or store.

READ THE GUIDE review example in search results

TV and Movies
Display detailed information about a movie or show, with the option to watch or purchase an episode.
READ THE GUIDE movie example in search results

Videos that display in a carousel.
„@context“: „“,
„@type“: „VideoObject“,
„name“: „Title“,
„description“: „Video description“,
„thumbnailUrl“: „thumbnail.jpg“,
„uploadDate“: „2015-02-05T08:00:00+08:00“,
„duration“: „PT1M33S“,
„contentUrl“: „“,
„embedUrl“: „“,
„interactionCount“: „2347“

READ THE GUIDE video example in search results
Except as otherwise