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Zum Inhalt springen Zum 15-jährigen Bestehen der Google Suche wurde am 26. September 2013 bekanntgegeben, dass Google seinen Suchalgorithmus einer umfassenden Überarbeitung unterzogen hat und diesen bereits seit August einsetzt und die Grundlage der gesamten Google Suche bildet. Vermutlich erfolgte der Release zwischen dem 20. und 22. August. Hummingbird wurde bereits mit dem Caffeine Update verglichen und scheint eine gewissermaßen komplette Erneuerung des Algorithmus zu sein und damit Ausgangspunkt nachfolgender Änderungen um Bereich Semantic Search und Knowledge Graph.
Google’s Hummingbird – dt.: Kolibri – ist die neue Generation des Google- Such-Algorithmus, welcher bereits alle weltweiten Suchanfragen beeinflusst.
Was macht den Hummingbird Algorithmus besonders? Google Hummingbird unterscheidet sich insofern von anderen Google Algorithmus-Änderungen, als es sich um einen gänzlich neuen Suchalgorithmus handelt, welcher die Grundlage der Google Suche bildet.
Was ist das Ziel von Google Hummingbird ? Ziel von Googles neuem Such-Algorithmus “Hummingbird” ist es, Such-Anfragen der User besser interpretieren zu können und somit die Qualität der Suchergebnisse weiter zu erhöhen.“Hummingbird” soll darauf hinweisen, dass die Suchergebnisse künftig schnell und präzise präsentiert werden.
The name comes from being precise and fast. – Amit Singhal, Google VP Software Engineer
Der neue Such-Algorithmus vermag die gesamte Suchanfrage (besser) zu interpretieren, statt wie bisher nur nach einzelnen Wörtern innerhalb der Suchanfrage zu suchen. Dadurch ist Google (besser) in der Lage die Intention eines Users hinter seiner Suchanfrage zu verstehen sowie die Ausrichtung/Intention eines gesamten Textdokuments (z.B. eine Website ) zu interpretieren. Diese beiden Faktoren legen den Fokus auf eine verbesserte Ausgabe der Suchergebnisse.
Wie äußert sich Google Hummingbird ? Laut Google soll das Hummingbird Update besonders die Conversational Search , die Sprachsuche, enorm verbessern. Bei gesprochenen Suchanfragen wird der gesprochene Satz besser interpretiert und Ergebnisse zurückgegeben. Die Suchergebnisse werden demnach anders als zuvor sortiert und sorgen letztendlich für eine zielgenauere Antwort.
Hummingbird helps with complex queries but also impacts over 90% of searches worldwide now. – Amit Singhal, Google VP Software Engineer
Beispiel von Suchergebnissen VOR und NACH dem Hummingbird – laut Aussage von Google. Die Suchephrase nach „pay your bills through citizens bank and trust bank“ brachte vor dem Hummingbird Update das Ergebnis der Startseite der Citizens Bank (https://www.citizensbank.com) hervor.Nach dem Hummingbird Update erhält der User bei gleicher Suchanfrage nun als Ergebnis die entsprechende Informations-Seite der Citizens Bank (https://www.citizensbank.com/online-banking/mobile-banking/default.aspx).
Haben jetzt vergangene Google Updates keinen Einfluss mehr? Da es sich beim Hummingbird Update um einen neu entwickelten Such-Algorithmus handelt, welcher die Basis der Google Suche bildet, wurden Ranking-Algorithmen wie mit Sicherheit als Bestandteil des Such-Algorithmus aufgenommen bzw. in diesen integriert.