Get to Know Google Analytics 4 Properties
With the latest Google Analytics experience, you can examine your data in new ways, without the limitations of pre-defined reports. Discover how to use the features and navigate the interface of Google Analytics 4 properties.
In this module, you’ll learn:
- What’s new with reporting and analysis
- How to navigate the new reporting interface
- About some of the different techniques available in the Analysis tool
- How to find what you need with the search tool
The next generation of reporting and analysis
Note
In the latest Google Analytics experience, both reporting and the Analysis tool use machine learning to make your data more meaningful, accessible, and actionable.
Check your knowledge
What are two things you can do with the Analysis tool in GA4 properties?
Get to know reporting in Google Analytics 4 properties
Summary reports
You’ll find many different reports listed on the left side of the Analytics interface. These reports can show you information about your users, like how they found your business and how they’re engaging with it. Each report shows a high-level snapshot of these insights using summary cards.
If you want to go deeper into a particular topic, you can explore a more comprehensive report by selecting the link at the bottom of each summary card.
The Realtime report
With the Realtime report, you can monitor activity as it happens. This report shows you events that took place between five seconds and 30 minutes ago.
The card-based layout is designed to quickly answer important questions about how your users are currently interacting with your business. Each card represents a stage in the marketing funnel. In this report you can:
- See different segments of users side by side to compare how they’re performing in real time
- Easily create a new segment that you can also use in other reports
Get to know the Analysis techniques
Looking to go deeper? Analysis lets you easily configure and switch between a number of powerful techniques to better understand your data. These techniques include:
-
Exploration
-
Funnel analysis
-
Path analysis
-
Segment overlap
-
User explorer
-
Cohort analysis
Let’s take a closer look.
Get to know the Analysis hub
The Analysis hub is the main landing page for Analysis. It shows previously created analyses and templates for new analyses. It also allows you to create new analyses from scratch. You can start with a blank canvas or use the templates for each of the techniques outlined above. You can also see analyses that other users have shared with you.
Analyses are private by default. If you’re the creator, only you can view and edit them unless you choose to share.
Find what you need with the search tool
Key takeaways
- Reporting in GA4 properties is simple: A handful of overview reports each cover a single insight about your business, with the option to learn more by selecting the link at the bottom of each summary card.
- Use the Analysis tool to drill even deeper into your data. The different Analysis techniques allow you to home in on the specific insights you care about and export custom data sets.
- Use the search box at the top of your Analytics account to find what you need.
Resources
To learn more about reporting, analysis, and search in GA4 properties, select the links below.
Show what you know
Answer this question correctly to mark the module complete.
Which of the following descriptions isn’t true about the features and interface of Google Analytics 4 properties?
Share your feedback!
We hope you had an enriching experience. Rate the content above, and share what you found helpful or what you think could be improved.
Would you recommend this content to others?