E-E-A-T Quality Standards 29.08.2025

Experience, Expertise, Authoritativeness and Trustworthiness

E-E-A-T which is a framework Google uses to evaluate the quality and reliability of online content, especially for „Your Money or Your Life“ (YMYL) topics like health and finance. It helps ensure users are getting high-quality, trustworthy information by assessing the content and the creator’s reputation through factors like firsthand knowledge, professional qualifications, a site’s reputation, and a commitment to accuracy and transparency. Improving E-E-A-T can lead to better search rankings. 

Breakdown of E-E-A-T

• Experience: Demonstrates firsthand, practical knowledge of the topic. For example, an article about a product should be written by someone who has actually used it. 
• Expertise: Refers to the formal knowledge and skills of the content creator, which is especially crucial for complex subjects. 
• Authoritativeness: Refers to the reputation and authority of the creator, website, and the content itself within its specific niche. 
• Trustworthiness: Involves the reliability, honesty, and safety of the content and website. This is demonstrated through factors like clear authorship, secure connections (SSLcap S cap S cap L𝑆𝑆𝐿), transparent business practices, and accurate, well-researched information. 

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Importance for SEO

• Google uses E-E-A-T as a way to evaluate the quality of content, particularly for sensitive topics that could impact a user’s health, happiness, or financial stability. 
• While not a direct ranking factor, it influences the ranking indirectly by helping Google determine which results are the most helpful and reliable for a user’s query. 
• Sites that successfully demonstrate strong E-E-A-T signals are more likely to rank higher because Google views their content as trustworthy and valuable. 

• EEAT in Google for Beginners (Experience, Expertise …29.12.2023 — this he’s a real person saying these things and so what I would focus on to cover those things especially with experienc…YouTube · Doug Cunnington

How to improve E-E-A-T

• Showcase experience and expertise: Include author biographies that detail their credentials, experience, and qualifications. 
• Build a strong reputation: Get your content cited by other reputable sources and ensure your website is mentioned positively in other places online. 
• Prioritize trustworthiness: Make sure content is accurate and up-to-date. Cite reputable sources, include a clear privacy policy, and ensure the website is secure and professional. 
• Enhance user experience: Provide clear contact information, include customer reviews or testimonials, and structure your content for readability. 

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